February 9, 2022

PBR X Lockhart Smokehouse to Debut at Bridge Street Town Centre



PBR Cowboy Bar and Lockhart Smokehouse has announced the selection of Bayer Properties’ Bridge Street Town Centre as its debut location of PBR x Lockhart Smokehouse. This collaboration brings together PBR Cowboy Bar’s “country cool” country western experience with Lockhart Smokehouse’s iconic Texas barbecue, creating a one-of-a-kind dining and entertainment experience.

The 8,121-square-foot eatery will feature great entertainment, including the best in country music, sports watching, and bull riding on the area’s only professionally endorsed mechanical bull. Guests can expect smoked meat classics including brisket, sausage, ribs, and other meats smoked low and slow over Texas post oak, with reimagined versions of classic Southern sides with a Lockhart Smokehouse twist rounding out the menu.

“We are thrilled to bring our Lockhart Smokehouse classics to Alabama for the first time in this exciting collaboration with PBR Cowboy Bar,” said Jeff and Jill Bergus, founders and owners of Lockhart Smokehouse. “We can’t wait to debut this new concept in the Huntsville community.”

Lockhart, Texas is recognized as the “barbecue capital of Texas” and is the home of Lockhart Smokehouse, which is nationally recognized for its traditional barbecue favorites. A family-run eatery born from the legendary Kreuz Market in Lockhart, Texas, Lockhart Smokehouse currently has three locations in Dallas, Plano, and Arlington, Texas. The Bridge Street Town Centre location will be its first debut outside of the state. The restaurant is slated to open later this year.

“With Huntsville being the fastest-growing city in Alabama, the desire for first-to-market concepts only continues to rise and we are excited for PBR x Lockhart Smokehouse to join our community as Bridge Street’s premier food destination,” said Nikki Columbo, senior vice president of national accounts at Bayer Properties.

“We are excited to partner with Professional Bull Riders (PBR) and Lockhart Smokehouse to launch the first location of PBR x Lockhart Smokehouse in Huntsville, Alabama,” said Judy Moore, SVP of Marketing of Live! Dining & Entertainment. “This new concept combines the best of traditional Texas barbecue with PBR’s modern cowboy cool to deliver an authentic country experience for guests. It’s the perfect addition to Bridge Street Town Centre’s growing ‘experience-driven dining’ options and we can’t wait for the community to taste Lockhart Smokehouse’s iconic Texas barbecue.”

Artist rendering of outdoor space at Bridge Street Town Centre’s newest entertainment place

PBR x Lockhart Smokehouse will feature a beautiful western chic environment inspired by PBR’s country western experience. Reclaimed wood paired with polished materials and elements of rustic charm, combined with authentic smokers and custom western chandeliers, will create a fun western chic vibe to enjoy barbecue and beer.

The main restaurant space will feature a grand signature bar blending copper, textured wood, and illuminated ribbed glass. The restaurant flows out to a casual, sophisticated outdoor patio with comfortable seating, fire pits, and string lights, welcoming guests who want to dine al fresco both day and night.

“Our PBR Cowboy Bar concept continues to expand thanks to staying true to our brand and an extraordinary partnership with Live! Dining & Entertainment,” said PBR CEO and Commissioner Sean Gleason. “PBR Cowboy Bars are now located in 10 cities around the country. To be able to continue our growth and partner with such an iconic, authentic Texas barbecue concept in Lockhart Smokehouse to create the first PBR x Lockhart Smokehouse restaurant is incredibly exciting for our brand and for our fans.”

This announcement comes on the heels of a strong year for Bayer Properties and Bridge Street Town Centre, which recently marked the opening of the city’s first location of The Cheesecake Factory and will soon celebrate the opening of Alabama’s first location of Main Event in early 2022. The property is also home to over 207,000 square feet of fully occupied Class-A office space, as well as a 232-room Westin hotel, 150-room Element by Westin hotel, 244-unit Seleno luxury apartment complex, and a 131-room Hyatt Place Hotel.